The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
The media owners argue the BMC can’t bring a new policy for eight more years
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
G Force is an accelerator program aimed at empowering media and martech entrepreneurs
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
The campaign covered 21 markets over three weeks
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
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Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
The campaign utilized more than 100 fan models designed by the brand
The campaign has been conceptualised by Ideas Farm
The brand began a campaign to promote the IONIQ 5 – Hyundai’s all-electric vehicle – which is displayed on Zest Media’s 60x40 feet billboard located on the Eastern Express Highway
The entire campaign covered more than 400+ sites across top 10 cities of the country
Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
Lakhani, CMD, Bright Outdoor Media, talks about his investment plans for the OOH agency after it went public
Shares of the company will be listed on BSE SME Platform on March 24
The shares of the company will be listed on the BSE SME Platform on March 24
The event will be held at the Mukta Outdoor Arena, Bengaluru
Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads
The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m
Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
The report by Srishti Media and Waulite enlists several key trends that the sector is likely to witness in 2023
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
The campaign is based on the insurer expanding the definition of ‘family’
This 60-day-long campaign comprises 750 high-impact OOH sites
MOMS Outdoor Media is the OOH agency for the campaign
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
Many traditional billboards in cities like Mumbai are getting converted into DOOH, leading to the growth of this medium by leaps and bounds, say experts
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels
The OOH campaign is spread across 140 cities in India
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space