Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
The campaign is conceptualized by Creativeland Asia
The soap brand has also unveiled a modern, revamped look with a new packaging
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
The brand crafted bappa out of Medimix soap bars, spreading a sense of happiness and positivity in the lives of the residents
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Hindustan Unilever continues to dominate list of top advertisers, as per BARC weekly data
The campaign has been conceptualized by Network Advertising
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
The campaign has been executed by OAP
HUL in its petition pointed out that Sebamed's campaign ridiculed its products selectively on the basis of the pH parameter and misled consumers
Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther
Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap
The film has been conceptualized by Wunderman Thompson South Asia
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad
For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra
The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums
The skincare brand has been chosen as the team's official 'SkinFit & Hygiene' partner
The campaign has been Created by 82.5 Communications
As per the data, Week 22 saw more new brands in the top ten list
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15
‘The Mystery Of The Missing Soap’ will soon be available on Amazon Kindle
The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category
As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands