oap
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
The soap brand has also unveiled a modern, revamped look with a new packaging
exchange4media Staff Dec 21, 2022 4:00 PM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 20, 2022 8:59 AM
The brand crafted bappa out of Medimix soap bars, spreading a sense of happiness and positivity in the lives of the residents
exchange4media Staff Sep 13, 2022 12:36 PM
Viewers are expected to witness more than 12-15 new shows in the last two months of the year 2021
Sonam Saini Nov 17, 2021 8:47 AM
Hindustan Unilever continues to dominate list of top advertisers, as per BARC weekly data
exchange4media Staff Aug 27, 2021 8:08 AM
The campaign has been conceptualized by Network Advertising
exchange4media Staff Jun 12, 2021 6:00 PM
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
exchange4media Staff Jun 4, 2021 11:45 AM
Reckitt's Dettol Toilet Soaps and Lizol took the top two spots on the list of top brands this week
exchange4media Staff May 21, 2021 8:34 AM
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
Mansi Sharma Apr 14, 2021 9:05 AM
HUL in its petition pointed out that Sebamed's campaign ridiculed its products selectively on the basis of the pH parameter and misled consumers
exchange4media Staff Feb 16, 2021 12:13 PM
Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther
Misbaah Mansuri Feb 12, 2021 8:13 AM
Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap
Misbaah Mansuri Feb 3, 2021 8:41 AM
The film has been conceptualized by Wunderman Thompson South Asia
exchange4media Staff Jan 30, 2021 7:59 AM
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad
exchange4media Staff Jan 20, 2021 9:18 AM
For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra
Aakar Patel & e4m Desk Jan 19, 2021 3:13 PM
The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums
exchange4media Staff Nov 9, 2020 4:24 PM
The skincare brand has been chosen as the team's official 'SkinFit & Hygiene' partner
exchange4media Staff Sep 21, 2020 12:22 PM
As per the data, Week 22 saw more new brands in the top ten list
exchange4media Staff Jun 12, 2020 8:42 AM
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too
exchange4media Staff Jun 5, 2020 8:35 AM
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
exchange4media Staff Jun 2, 2020 9:06 AM
The advertiser has witnessed a 13.94% growth in the total number of insertions in week 15
exchange4media Staff Apr 28, 2020 7:51 AM
‘The Mystery Of The Missing Soap’ will soon be available on Amazon Kindle
exchange4media Staff Apr 17, 2020 11:08 AM
The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category
exchange4media Staff Mar 30, 2020 8:41 AM
As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands
exchange4media Staff Feb 10, 2020 7:36 AM
