e4m Webinar: Industry experts to discuss revival strategies for OOH today
On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman
The global pandemic and the nationwide lockdown have greatly affected the OOH industry but the woes for the sector do not end there. With less help from civic bodies and having to sustain spots by paying rental fees, the industry has been facing huge losses in business. Now, with the nation slowly opening up the OOH industry is looking forward to bounce back.
Even though consumers were locked at home, innovators didn’t stop implementing new strategies to attract them. At the e4m webinar, industry experts will deliberate on ‘Outdoor Advertising: Going into Reboot Mode’.
This virtual session brings together leaders of leading OOH media agencies, media owners, and advertisers, to share strategies on how to reboot outdoor advertising and get back with a bang after Unlock 1.0.
The esteemed panel members who will share their insights on the topic are Anjali Krishnan, Head of Media, Mondelez India; Anisha Agarwal, Country Media Leader, IKEA India; Atul Shrivastava, Group CEO, Laqshya Media Group; Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, and Rishabh Mehta, Founder & CEO, LOCAD Pte. Ltd. The webinar will be moderated by Naziya Alvi Rahman, Editor, exchange4media Group.
Join in on the intriguing discussion and start your week on an intellectual note by registering here. The webinar will also be simulcast on exchange4media’s Facebook, Twitter and LinkedIn pages.
