Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman
On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman
At the ninth edition of NEONS, a panel of industry experts discussed why brand custodians turn towards OOH in the era of the internet
Yagnik has 20 years of experience in the Indian OOH industry
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020