Laqshya Media Group uses real denim for The Roadster Life Co's billboards
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
Laqshya Media Group has executed an OOH campaign for The Roadster Life Co. called ‘Trends with Benefits’ featuring brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez.
A massive 60Ft x 30Ft billboard featured a custom mega cutout of Jacqueline Fernandez. The impact was amplified by extending the design down the supporting pole using 500 Sq Ft of real denim, meticulously crafted by master tailors and fabricators. This innovative approach blurred the lines between traditional advertising and a three-dimensional fashion installation. In a coordinated effort, Laqshya Media Group deployed over 110+ strategically placed hoardings across Rajasthan, Uttar Pradesh, and Bihar, further amplifying the campaign’s reach and impact. These impactful OOH placements effectively communicated the brand’s ‘Trends with Benefits’ positioning, highlighting its commitment to providing trendy yet comfortable and practical fashion for all.
“We are thrilled to have partnered with The Roadster Life Co. on this groundbreaking campaign. Our innovative OOH solutions effectively captured the brand's attention and drove significant sales growth,” said Mr Amarjeet Hudda, COO of Laqshya Media Limited.
