The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
The campaign is named ‘Trends with Benefits’
The new campaign will be amplified with a marketing plan encompassing digital, social media and influencers
Zakir Khan adjudged Most Viral Content Creator of the Year award, while Kiara Nautiyal walked away with the Best Child Influencer Award
Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign
The campaign is centred on the element of surprise by having entertainment gurus in completely unexpected avatar
The multi-year deal includes 3 Comedy Specials created and performed by Zakir Khan that will be exclusively released on Amazon Prime Video
The film, a part of the brand ongoing campaign 'Rishton Ka Swad Badhaaye', is executed in coordination with Wavemaker India
The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom
Comedian Zakir Khan and Olympic medalist Sakshi Malik are among the young achievers featured in the campaign