Maruti Suzuki hires 3 agencies for OOH advertising
The brand is likely to spend Rs 100 crore on OOH ads this financial year
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Published: Jun 9, 2023 11:03 AM | 1 min read
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Maruti Suzuki has appointed three agencies - Tribes Communications, MOMS Outdoor Media and Laqshya Media - to manage its out-of-home (OOH) advertising account.
The brand is likely to spend Rs 100 crore on OOH advertising this financial year.
The news was confirmed to exchange4media by Shashank Srivastava, Senior Executive Director - Marketing and Sales, Maruti Suzuki India.
Commenting on the account win, Laqshya Media said, "We have been retained again amongst the incumbent agencies for another tenure. Laqshya has been onboard with Maruti since 2009, except 2 years in between."
Earlier this year, Maruti Suzuki appointed Mindshare India as its new media agency. The mandate will cover traditional, outdoor and digital media.
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