e4m IDMA 2024: Maruti Suzuki India bags gold for its impressive campaign
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
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LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers on radio in Q1 2024
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
‘The new-age buyer makes sustainable choices but also lives life to the fullest’
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Customer centricity needs tech & data to appeal to customer appropriately: Partho Banerjee
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
Star Sports redefines live sports broadcast with AR-powered launch for Maruti Suzuki Swift
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
Tata Motors is an Indian brand that customers take a lot of pride in: Vinay Pant
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Elections play a great role in reaching rural markets: Partho Banerjee, Maruti Suzuki
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
Partho Banerjee replaces Shashank Srivastava as Maruti Suzuki's Head-Marketing & Sales
Shashank Srivastava is now designated as a Member of the Executive Committee, effective April 1, 2024
Maruti’s Adex to touch Rs 1,400 Cr in coming fiscal: Shashank Srivastava
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Today’s consumers have evolved into digital media experts: Shashank Srivastava
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
Brands tap into the #Lollapalooza2024 energy
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
SBS Biotech, Maruti Suzuki, Kia top advertisers in Print during Jul-Sep'23: TAM AdEx
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Zee TV’s Sa Re Ga Ma Pa secures 18 sponsors for new season
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
Auto sector revs up ad budget for festive season
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Our marketing budget is up by 15% this year: Shashank Srivastava, Maruti Suzuki
Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
'History has shown data-led decisions have the highest probability of success'
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes to foster innovative thinking
Maruti Suzuki hires 3 agencies for OOH advertising
The brand is likely to spend Rs 100 crore on OOH ads this financial year
Maruti Suzuki appoints AdGlobal360 to run pan-India hyperlocal marketing
AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India
'Milestone for Indian ad industry,: Mindshare on bagging Maruti Suzuki's media mandate
exchange4media originally broke the story of the agency bagging the Rs 1200 crore account back in March of this year
Maruti Suzuki sees highest ever sales in FY23, net profit doubles
Company announces dividend at Rs 90/share & plan for additional creation of 10 lakh vehicles per year
Shigetoshi Torii moves on from Suzuki Motor Corporation
He will continue to be a Non-executive Director of the company
Maruti’s AdEx will be around Rs 1,000 crore in FY24: Shashank Srivastava
Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more
EVs will become mainstream in India: Shashank Srivastava, Maruti Suzuki India
At ABP Network’s summit, former British PM Liz Truss spoke of the greater role for India as a key player internationally
‘PR industry will have to create frequent pieces of engaging content that can be online’
At e4m PR & Corp Comm 40 Under 40 2022 summit, Sanjeev Handa, Sr. Vice President and Head of PR & Communications, Maruti Suzuki Ltd, shared trends in PR and communication industry
Maruti Suzuki Veteran KS Johar named Director (Manufacturing) at Dandera Ventures
The automotive industry veteran will spearhead the setup and mass production practices of the production and manufacturing facilities for Dandera
Maruti Suzuki True Value launches new brand campaign #SirfTrueValuePe
The 360-degree campaign will be rolled out across multiple channels like TVCs, print ads, OOH and digital media
Maruti Suzuki calls for media pitch
The automobile major’s account is currently being handled by dentsu
Children's Day: Iconic ads headlined by kids
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
In future, we could travel within digital platforms in the metaverse: Shashank Srivastava
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
Creative kickbacks: Marketers enforce checks but corruption rampant
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Organisations need to make data-driven decision making a norm: Shashank Srivastava
While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+ pre-bookings
Auto sector AdEx will grow by 15-20% in FY23: Shashank Srivastava, Maruti Suzuki
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4
ESPNcricinfo sets new benchmarks with Maruti Suzuki in new-age IPL coverage
As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'
Budget 2022: Auto industry seeks cut in vehicle acquisition cost & GST relief
The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy
Maruti’s advertising budget will increase by 10% in FY 2022-23: Shashank Srivastava
Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022
Car manufacturers spent over Rs 3400 crore on advertising in FY21
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
Maruti Suzuki reiterates brand promise of fuel efficiency in new campaign
‘Kam Se Kaam Banega’ build on the innate need of Indian consumers to expect maximum fuel efficiency without compromising on performance
dentsu gets vote of confidence from old client, Maruti Suzuki
Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality
TVS Motor Co. emerges as top advertiser in auto sector on TV in Jan-June’21: TAM AdEx
The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period
Auto sector to rev up ad spends next quarter?
Auto manufacturers are confident of the sector's recovery in the coming months on the back of vaccine rollouts and reducing coronavirus cases
Corporations reimagine employee experience with empathy and compassion
Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models
Inshorts India Advertising And Services' turnover swells to Rs 81.74 cr in FY20
The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
Maruti Suzuki launches ‘People Technology’ campaign
The campaign celebrates innovations and technologies that delight its customers
Our digital spends have increased to almost 25%: Shashank Srivastava, Maruti Suzuki
At the unveiling of the dentsu-e4m digital advertising report, Shashank Srivastava, Executive Director, Maruti Suzuki shared insights on building a future-ready business through digital transformation
Print innovates with ad formats; Jacket ads most popular format of 2020
The top five layouts together added more than 70% share of ad volumes during 2020
Radio saw 5 times rise in average ad volumes/day in Unlock compared to lockdown: TAM AdEx
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads
Print media picks up pace in festive season with up to 75% recovery
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year
Dentsu Impact curates Maruti Suzuki campaign unveiling 2020 Dzire
The film has been released on television with a longer edit on digital; campaign has been supported by elements in print, OOH and social media
Has COVID-19 lent mileage to the Auto sector?
TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May
DAN e4m Conference: 1/4th of our ad spends now digital: Shashank Srivastava, Maruti
Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki, delivered a keynote session on the topic - Brand transformation in the digital age