Shreyas Mehrotra has been elevated to the role of CMO and Head of Digital Sales at Airtel Business. Prior to this promotion, he served as Marketing Head.
Mehrotra has been with Airtel for nearly eight years, holding various senior roles. As Marketing Head at Airtel Business, he was responsible for driving growth and brand preference across all categories, through product propositions, new launches, GTM strategies, and the design of customer journeys and campaigns.
Mehrotra is a seasoned marketing leader and digital evangelist with over 17 years of experience across FMCG, e-commerce, and telecom, primarily in fast-paced B2C businesses. He has expertise in strategic marketing, category management, GTM, product lifecycle, integrated campaigns (ATL/BTL), brand identity and development, P&L delivery, business growth, performance campaigns, digital transformation, and sales propositions.
Prior to joining Airtel, Mehrotra was Head of Brand Marketing at Tata Teleservices for over two years. Earlier in his career, he also worked with Ola (ANI Technologies Pvt Ltd), Marico Ltd, and Cognizant Technology Solutions.