Arshan Saha Takes Helm as Regional Managing Director for APAC at Aleph

Arshan Saha brings over 17 years of experience in the advertising industry

by e4m Staff
Published: Jun 8, 2026 12:46 PM | 1 min read

Arshan Saha Takes Helm as Regional Managing Director for APAC at Aleph

Aleph Holding has appointed Arshan Saha as Regional Managing Director for its Asia Pacific operations, as announced by Ignacio Vidaguren on LinkedIn.
Saha has over 17 years of experience in digital advertising, including 12 years at WPP, where he was instrumental in developing Xaxis and served as its CEO.
In his new role, Saha will oversee Aleph's operations in 15 APAC markets, collaborating with brands and advertisers to utilize the company's media partner ecosystem.
His previous experience includes leadership positions in Singapore and Malaysia, and he has worked on launching data-driven businesses in key markets such as China, India, and Australia.

Aleph Holding has appointed Arshan Saha as Regional Managing Director for its Asia Pacific (APAC) operations, according to a LinkedIn post by Ignacio Vidaguren, Partner and Global Chief Operating Officer at the company.

Saha brings extensive experience in digital advertising across the APAC region. Prior to joining Aleph, he spent 12 years at WPP, where he played a key role in building Xaxis in the region, eventually rising to become its Chief Executive Officer. More recently, he served as CEO for Singapore and Malaysia.

In his new role, Saha will lead Aleph’s business across Asia Pacific, overseeing operations in 15 markets and working with brands and advertisers to access the company’s media partner ecosystem. This includes platforms such as Spotify, Microsoft, Pinterest, Criteo, TikTok, Snapchat, Google, X and Reddit.

He has over 17 years of experience in the advertising industry and has worked on launching and scaling data-driven businesses across the Asia Pacific region, including in key markets such as China, India, Australia and Southeast Asia.

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Published On: Jun 8, 2026 12:46 PM

Tags Regional Managing Director Aleph Aleph Holding APAC leadership Digital advertising APAC WPP executive Arshan Saha Arshan Saha Aleph Holding Aleph Holding news Asia Pacific advertising leadership Aleph media partner ecosystem Arshan Saha joins Aleph Holding Arshan news Aleph Holding operations in Asia Pacific

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