My mom has always been there to celebrate my achievements & guide me: Bhaskar Majumdar

Women are the bedrock of society and have played a pivotal role in every role with strength and sacrifice. Their power lies not just in their nurturing spirit but also in their remarkable talents and continuous support. Whether it’s a career change, a move, a new transition, or anything else, women are always there to help others move forward.

So, in our ‘In her Footstep’ series, we’ll give a fitting tribute to women for their invaluable contributions. We’ll explore the perspective of prominent male leaders on the women they admire and the impact these women have on their success.

Today, we have Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia, who shared how women around him taught him the importance of hard work, perseverance, and kindness.

Edited Excerpts:

Who do you consider your primary female role model and how has she played a significant role in your success?

My mother will forever remain my role model. From managing household responsibilities to pursuing her own career, she always exhibited unwavering affection and boundless energy for everyone around her. Her approach to life was systematic and organized, demonstrating a level of perfection in even the smallest details that I still strive to achieve today, despite the convenience of modern gadgets and apps falling short in comparison to her expertise. he has played an integral role in shaping my success in numerous ways. From instilling values of hard work, perseverance, and kindness to providing unwavering support and encouragement, my mother has been my constant source of inspiration. My mother's unwavering belief in my abilities has fueled my confidence and ambition. She has always been there to celebrate my achievements and provide guidance during setbacks, reminding me to stay focused on my goals. My mother's influence has been profound, shaping not only my professional success but also my character and values. I am forever grateful for her guidance, love, and unwavering support. For me, every individual embodies the spirit of Mother's Day and Women's Day. I believe that celebrating their contributions should not be limited to a specific day.

What specific lessons or qualities have you learned from the women you've worked with or encountered throughout your career?

From my mother, I have gleaned invaluable lessons in handling pressure. She taught me the importance of resisting peer pressure, even when it feels daunting. Standing firm in my beliefs, even if I stand alone, is a testament to my courage. Furthermore, my mother instilled in me the mindset of never settling for anything less than what I truly deserve. These teachings have become guiding principles, shaping my resilience and determination in navigating life's challenges.

What unique qualities or perspectives do women bring to the PR industry, and how has this diversity contributed to the success of your agency?

Women often possess strong empathetic abilities, allowing them to understand and connect with diverse audiences on a deeper level. This emotional intelligence enables them to craft compelling narratives and effectively communicate messages that resonate with stakeholders. Women tend to excel in building and nurturing relationships, both internally within the agency and externally with clients and media contacts. Their collaborative nature fosters teamwork and enables them to leverage networks effectively, ultimately enhancing the agency's reputation and client satisfaction. Women bring fresh perspectives and creative ideas to the table, driving innovation within the PR industry. Their ability to think outside the box and approach challenges from different angles leads to the development of innovative campaigns and strategies that capture attention and deliver results. Women often possess strong multitasking skills and excel in managing multiple projects and deadlines simultaneously. This proficiency in time management ensures that campaigns are executed efficiently and effectively, contributing to the agency's overall success. Women demonstrate remarkable adaptability and resilience in the face of changing industry trends and dynamics. Their ability to embrace change, pivot quickly, and overcome obstacles ensures that the agency remains agile and competitive in a rapidly evolving landscape. The diversity of perspectives and qualities that women bring to the PR industry enriches the profession and drives success for agencies. By harnessing these unique strengths, agencies can better serve their clients, innovate in their approach, and achieve greater impact in the ever-changing media landscape.

How do you ensure that women are given equal opportunities for career advancement, leadership roles, and recognition within your organization?

It depends on company to company and the way they operate. But few things can be the normal parameters which can be adopted by all. Ensuring equal opportunities for women's career advancement, leadership roles, and recognition within our organization is a top priority. Transparent policies in place that promote equal opportunities for career advancement and leadership roles. These policies are communicated clearly to all employees, ensuring that everyone understands the criteria and processes for advancement. Career advancement and leadership roles are based on merit rather than gender. We evaluate employees' performance and potential objectively, considering factors such as skills, experience, and contributions to the organization. Invest in training and development programs that empower women to develop the skills and competencies necessary for career advancement and leadership roles. These programs focus on areas such as leadership development, communication skills, and strategic thinking. By providing mentorship opportunities to support women's career growth and development. Senior leaders mentor talented women colleagues within the organization, providing guidance, advocacy, and opportunities for visibility and advancement. Prioritizing diversity and inclusion in hiring and promotion practices, ensuring that women have equal access to opportunities for career advancement. We actively seek out diverse candidates for leadership roles and promote inclusive decision-making processes. By offering flexible work policies that accommodate the needs of women employees, such as flexible hours, remote work options, and parental leave. These policies help women balance their work and personal responsibilities, enabling them to thrive in their careers. And, most importantly fostering a supportive and inclusive culture where women feel valued, respected, and empowered to succeed. We celebrate the achievements of women employees and recognize their contributions to the organization, creating a culture of appreciation and recognition.