The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
From Swiggy to Pepsi: How brands found unconventional ambassadors in common people
ICC media rights tender for India has seen a good response: Anurag Dahiya
https://www.exchange4media.com/media-tv-news/icc-media-rights-tender-process-for-india-has-seen-a-very-good-response-anurag-dahiya-121222.html
IPL ad rates likely to soar: Are advertisers ready to loosen their purse strings?
https://www.exchange4media.com/ipl-news/will-advertisers-open-the-purse-string-for-ipl-121183.html
TV, print & radio companies oppose cross-media restrictions by government
Level up: How gaming has the potential to drive engagement for brands
