The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
IPL media rights: Will the split make monetisation tougher?
Inside the mathematics of Unacademy’s marketing journey
Breaking the language barrier: The rise of vernacular ad campaigns
Flops & Trolls: Is brand Akshay Kumar standing on a shaky ground?
Start-up acquisitions: Spurt in AdEx likely?
