Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Jeet Vijay was associated with the India AI Mission at MeitY
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
AB de Villiers is both the brand ambassador and an investor in Supply6
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
The round was led by Capital 2B and IvyCap Ventures
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Union Minister Rajeev Chandrasekhar gave the assurance to companies affected by Google's move to delist some apps from Play Store during a virtual interaction on Monday
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at large
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Highlighting startups' exceptional technology-driven solutions addressing critical issues, BW Disrupt successfully hosted the fifth edition of Techtors
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected the most in this fiscal
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
Influencers who were quite strident in their association with the festival initially quietly disassociated with it when things went south, raising some questions in influencer ethics
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October
Mohan will reportedly be in office till January 15
Leading D2C brands didn’t advertise on TV for months barring the IPL season
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings
We bring you a roundup of the news that made headlines this past week
As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far
The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs
Most experts say the impact of funding slowdown will be marginal as startups will continue to advertise in order to grow their market share
Do smaller and new brands prefer agency partners who are equally young and dynamic, or do the bigger agency houses win the game here
The campaign speaks to the Indian startup ecosystem which has emerged as the third-largest in the world after the US and China
The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand
This round was led by Temasek with super pro-rata participation from General Atlantic, Tiger Global and Softbank Vision fund
The film was launched on Parent's Day (July 25)
The company also revealed that it has earmarked a billion dollars for investment in the US
Shenoy, Founder and CEO, Voiro, spoke about the trends in the OTT market and the role of technology in driving business growth
Rahul Karthikeyan joins as Chief Marketing Officer, Anu Nair as Creative Head, and Ranjeet Kumar and Manmeet Singh Akali as Co-Heads of Brand & Content
Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
The tech-hub will empower Lenskart’s continuing innovation on omni-channel technology, giving shopping across channels a much seamless experience
The platform manages all student data efficiently, provides actionable insights, and allows for better, data-driven decision making
The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App
Conceptualized by Mirchi Brewery, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels
Choudhary brings over a decade of finance-related experience in diverse industries including Tata, Snapdeal, Cardekho & Lucideus
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us
Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing
Apart from being the face of the brand, Rahane will also guide the team with strategic inputs