As we stepped into the new year, exchange4media looked at the trends that dominated 2018 and the ones that are expected to dominate 2019. Some of the other important stories of the week were the movement of Kellogg’s creative account from JWT to Ogilvy and elevation of Avinash Pandey as the CEO ABP News Network. Click on the links below to read these stories one more time.
2019 Predictions: Digital trends to watch out for
https://www.exchange4media.com/digital-news/2019-predictions-digital-trends-to-watch-out-for-93759.html
Happy 2019 to the Indian Ad Land: The Numbers Look Good
https://www.exchange4media.com/advertising-news/happy-2019-to-the-indian-ad-land-the-numbers-look-good-93737.html
2018: A year of large-format digital shows and tier-II & III audience
https://www.exchange4media.com/digital-news/2018-a-year-of-large-format-digital-shows-and-tier-ii-and-iii-audience-93724.html
Kellogg’s creative duties move to Ogilvy from JWT
Avinash Pandey elevated as CEO ABP News Network
https://www.exchange4media.com/media-tv-news/avinash-pandey-elevated-as-ceo-abp-news-93748.html
Kalli Purie of India Today creates flat structure, elevates division heads to COO level
https://www.exchange4media.com/media-print-news/kalli-purie-of-india-today-creates-flat-structure-elevates-sales-heads-to-coo-93744.html
