Recap: The Week That Was

From big announcements of people movements, to the humorous 'Apt Hai' trend, we bring you a round up of the news making headlines this week

by exchange4media Staff
Published: Sep 1, 2018 8:52 AM | 2 min read

The past week saw many interesting developments as companies seem to be in the pitching mood, with the total value of the accounts for which pitches have been called this year so far standing at around Rs 4,000 crore, and includes big brands such Vivo, Samsung, GSK, Mondelez and Lenovo+ Motorola.

After Radhikha Apte and her continued collaboration with Netflix was trolled on the Internet with a series of memes, Netflix this week released a fake video and a movie poster called ‘Omnipresent’ as a humorous response to the trolls, giving rise to the 'Apt Hai' trend. This led to brands including Zomato, CEAT Tyres and KFC capitalising on the trend.

This week also saw several appointments and people movement announcements. Guy Hearn has been named as OMD's Chief Product Officer, APAC, while Unilever's Geetu Verma is all set to take up her new overseas role as Vice President, Nutrition & Natural Platforms.

Gurmeet Singh stepped down as Vice President and Managing Director of Yahoo India, while NP Singh, Chief Executive Officer and Managing Director of Sony Pictures Networks has been elected as the new President of the Indian Broadcasting Foundation (IBF)

We also learnt this week that advertising giant WPP is all poised to announce the appointment of Mark Read as its new CEO after the exit of Sir Martin Sorrell.

Read more on these stories here:

In The ‘Pitching Season’, Media Business Worth Rs 4,000 Crore Change Hands

https://www.exchange4media.com/advertising/in-the-pitching-season-media-business-worth-rs-4000-crore-change-hands_91797.html

How Apte!: Netflix, Radhika Apte And The Art Of Stopping Memes

https://www.exchange4media.com/digital/how-apte-netflix-radhika-apte-and-the-art-of-stopping-memes_91800.html

OMNIPRESENT: CEAT Tyres, Zomato, KFC Join The 'Apt Hai' Netflix Bandwagon

https://www.exchange4media.com/digital/omnipresent-ceat-tyres-zomato-kfc-join-the-apt-hai-netflix-bandwagon_91845.html

OMG Names Guy Hearn As Chief Product Officer-APAC

https://www.exchange4media.com/marketing/omd-names-guy-hearn-as-chief-product-officer-apac_91764.html

Unilever’s Geetu Verma To Take Up Overseas Role As VP, Nutrition & Natural Platforms

https://www.exchange4media.com/marketing/unilevers-geetu-verma-to-take-up-overseas-role-as-vp-nutrition-natural-platforms_91772.html

Gurmit Singh Steps Down As VP And MD Of Yahoo! India

https://www.exchange4media.com/announcements/gurmit-singh-steps-down-as-vp-and-md-of-yahoo-india_91774.html

NP Singh Elected New IBF President

https://www.exchange4media.com/mediatv/np-singh-elected-new-ibf-president_91867.html

WPP All Set To Announce Mark Read As CEO

https://www.exchange4media.com/advertising/wpp-all-set-to-announce-mark-read-as-ceo_91863.html

Published On: Sep 1, 2018 8:52 AM

Tags Geetu verma Gurmeet singh Indian broadcasting foundation Netflix Np singh Sony pictures networks Unilever Wpp group Yahoo india Radhika apte Mark read