Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group writes about the trends that print witnessed in the year 2015 and expectations from the coming year
Priyanka Datta, Cluster Head of Zindagi and Zee Anmol on content evolution for broadcast industry in 2015 across mediums from TV to Twitter
Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks
The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down their campaign after facing online backlash, to the much appreciated Ambuja cements campaign, the year has been quite an exciting one in many ways
Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi
A strong focus on increasing advertising revenues along with a number of new advertiser friendly features and products in 2015 has boosted the business potential of the microblogging platform, as brands are increasingly turning to it for marketing activities
Vivek Srivastava, Senior Vice President & Head English Entertainment Cluster at Times Television Network lists five defining trends of 2015
As 2015 comes to an end, Dheeraj Sinha, Chief Strategy Officer, Grey South & South East Asia writes about the changes which the advertising industry needs to undergo in order to stay relevant. Sinha outlines three main shifts that need to take place for this………
Pawan Jailkhani, Chief Revenue Officer, 9X Media takes a look at the year gone by and the defining trends of 2015 . The launch of Broadcast Audience Research Council, Rise of the Multi-Platform Viewer, and Rise of the Long format ad films and Advertiser Sponsored Programme (AFP) are some of the key trends of 2015 writes Jailkhani.
Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015
Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’
In an exclusive interview with exchange4media, Apurva Purohit, President, Jagran Group speaks about key issues facing private radio stations and trends to witness in 2016 in the sector
As part of our Rewind 2015 series, we spoke with regional private FM heads in the East to share their thoughts on the year and their expectations from next year
As 2015 draws to a close, Harrish Bhatia, CEO of MY FM, talks about the importance of Phase III in providing a fillip to the private FM sector
As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year