Rewind-2015
Rewind 2015: Guest Column: Content evolution from TV to Twitter: Priyanka Datta
Rewind 2015: A Good Year: Pancham Endlaw
Rewind 2015: Indian Ads that made news this year
Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal
Rewind 2015 : Did Twitter become more advertiser-friendly in 2015?
Rewind 2015: Guest Column: HD as a phenomenon is growing and only set to grow: Vivek Srivastava
Rewind 2015:Guest Column: It’s time to unlearn: Dheeraj Sinha
Rewind 2015: Guest Column: India is in the throes of an increase in multi-platform consumption: Pawan Jailkhani
Pawan Jailkhani, Chief Revenue Officer, 9X Media takes a look at the year gone by and the defining trends of 2015 . The launch of Broadcast Audience Research Council, Rise of the Multi-Platform Viewer, and Rise of the Long format ad films and Advertiser Sponsored Programme (AFP) are some of the key trends of 2015 writes Jailkhani.