ad-inventory

India-Pak World Cup clash: Industry abuzz with ad inventory chatter

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Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital

Aditi Gupta Oct 13, 2023 9:23 AM

T20 WC: With India in semis, Disney Star seeks higher ad rates for remaining inventory

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The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

With ad inventories filling up fast, is TV adex inching closer to 2019 levels?

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Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021

Sonam Saini Sep 28, 2021 9:08 AM

VICE Media Group inks ad inventory deal with Mediascope

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The alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display that appears alongside VICE's content

exchange4media Staff Sep 16, 2020 1:45 PM