OkCredit unveils campaign to support neighbourhood shops
The #PaasHaiToKhaasHai commercial encourages customers to buy from neighbourhood stores to keep their business thriving
advertising-news-in-india
'Amazon Online India was the biggest advertiser in 2020 in e-com-online shopping category'
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
UN Women launches Unstereotype Alliance's India Chapter, WPP among founding members
Other founding members include Hindustan Unilever (Champion), Diageo, Publicis Groupe, Havas Group, ASCI, AAAI, The Advertising Club and Samhita Social Ventures
Reckitt Benckiser replaces HUL to become top advertiser in week 10: BARC
As per weekly data, Lizol continues to lead top ten brands list
Sebamed can continue claiming their soap is superior to HUL’s, rules Bombay HC
However, Sebamed cannot compare HUL’s soaps to washing detergents
WhatsApp policy update does not affect the privacy of messages: Ajit Mohan
Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook
Independent agency ^atom is now part of by The Network
At by The Network, ^atom will be the exclusive partner representing India and South Asia
Lionsgate Play’s new film with Tiger Shroff & Ananya Panday says ‘Play More Browse Less’
The digital film is developed on the insight that millennials spend too much time today trying to find what to watch