advertising-technology

Rajkumar Remalli on AI's Role in Enhancing Media Buying Efficiency

Rajkumar Remalli on AI's Role in Enhancing Media Buying Efficiency?blur=25

Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge

e4m Staff Jun 17, 2026 12:46 PM

Native Advertising: The ultimate engagement hack for brands

Native Advertising?blur=25

e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more

e4m Desk Aug 23, 2024 5:50 PM

'Reach, engagement & retention, key metrics to measure the effectiveness of ad campaign'

Imran Shamsi?blur=25

Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations

Rasika Kiran Upasani Apr 14, 2021 8:54 AM

Criteo partners Jivox to empower brands to accelerate ROI

Criteo and Jivox?blur=25

Jivox and Criteo will be helping brands achieve better ROI through optimized media spend while saving money on production costs

exchange4media Staff Mar 13, 2020 3:26 PM