The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
Experts say one of the key factors driving this growth is the increase in the dwell time of passengers at airports due to increased security measures
With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country
Prior to this, Hemdev’s last assignment was with Times OOH as the Business Head – Traditional Out Of Home & Trading
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Shashi Kumar Chaudhary, Founder of Century OOH, tells us what gives the company an edge over other media players in Eastern India