alco-bev

Consumers are demanding deeper associations with brands they consume: Kartik Mohindra

Kartik Mohindra Pernod Ricard?blur=25

The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing

Chehneet Kaur Apr 2, 2024 8:24 AM

Alco-bev brand Rascal appoints ^ a t o m network as creative & media partner

Rascal ^ a t o m network?blur=25

Rascal is a ready-to-drink product manufactured by Great Galleon Ventures Limited

e4m Staff Dec 22, 2023 11:29 AM

India is the most exciting consumer market: Zeenah Vilcassim, Bacardi India

Bacardi?blur=25

The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM