Spotify & Amplified Intelligence partner to measure consumer attention across advertising Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns e4m Staff Aug 22, 2024 12:59 PM
Dentsu appoints Saagar Sethi to lead Amplifi in India Sethi will report to Divya Karani, Media CEO, dentsu - South Asia e4m Desk May 26, 2022 12:43 PM
Mother's Day Special: Working moms of the industry talk about their lives in lockdown Leading women of the industry shared that there is no template for being a perfect mother, but there are a million ways to be a good one Mansi Sharma May 10, 2021 9:12 AM
IPL 2020 set to score 25% more viewers on TV than last season The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say Tasmayee Laha Roy Sep 3, 2020 8:33 AM
How cable TV became a lucrative ad medium for brands during lockdown The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis Tasmayee Laha Roy Jun 2, 2020 8:46 AM
INOX to deploy Dolby Multichannel Amplifiers INOX will be the first Indian cinema chain to acquire the versatile DMA e4m Desk Feb 27, 2020 4:00 PM