amplifi

Spotify & Amplified Intelligence partner to measure consumer attention across advertising

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Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns

e4m Staff Aug 22, 2024 12:59 PM

Dentsu appoints Saagar Sethi to lead Amplifi in India

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Sethi will report to Divya Karani, Media CEO, dentsu - South Asia

exchange4media Staff May 26, 2022 12:43 PM

Mother's Day Special: Working moms of the industry talk about their lives in lockdown

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Leading women of the industry shared that there is no template for being a perfect mother, but there are a million ways to be a good one

Mansi Sharma May 10, 2021 9:12 AM

IPL 2020 set to score 25% more viewers on TV than last season  

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The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say

Tasmayee Laha Roy Sep 3, 2020 8:33 AM

How cable TV became a lucrative ad medium for brands during lockdown

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The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis

Tasmayee Laha Roy Jun 2, 2020 8:46 AM

INOX to deploy Dolby Multichannel Amplifiers

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INOX will be the first Indian cinema chain to acquire the versatile DMA

exchange4media Staff Feb 27, 2020 4:00 PM