Anil Nair, Dilip RS, Jayesh Ullattil, Kumar Rangarajan, Neha Barjatya, Shankar Jayaraman and Tushar Vyas discussed voice technology trends in marketing at e4m-GroupM Voice Marketing Conference
The event brings together technology experts, marketing thought leaders & solution providers to uncover the impact of voice technology on consumer behaviour & marketing campaigns
The mandate was won after a closely contested multi-agency pitch
Olety's last assignment was with BBDO China as Group Creative Director
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery
The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together
The launch was accompanied by a film that encapsulates all the truths of motherhood
The launch was accompanied by a poignant film that encapsulates all the truths of motherhood
With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool
Aims to enhance digital-first strategy to strengthen connect with new-age audiences