Anil Nair, Dilip RS, Jayesh Ullattil, Kumar Rangarajan, Neha Barjatya, Shankar Jayaraman and Tushar Vyas discussed voice technology trends in marketing at e4m-GroupM Voice Marketing Conference

exchange4media Staff Jul 16, 2021 8:33 AM

The event brings together technology experts, marketing thought leaders & solution providers to uncover the impact of voice technology on consumer behaviour & marketing campaigns

exchange4media Staff Jul 12, 2021 9:02 AM

The mandate was won after a closely contested multi-agency pitch

exchange4media Staff Jul 5, 2021 10:23 AM

Olety's last assignment was with BBDO China as Group Creative Director

exchange4media Staff Jun 7, 2021 10:29 AM

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery

Misbaah Mansuri Dec 14, 2020 9:00 AM

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together

exchange4media Staff Nov 4, 2020 11:51 AM

The launch was accompanied by a film that encapsulates all the truths of motherhood

exchange4media Staff Oct 7, 2020 2:30 PM

The launch was accompanied by a poignant film that encapsulates all the truths of motherhood

exchange4media Staff Oct 7, 2020 2:27 PM

With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward

Neeta Nair Jul 30, 2020 9:07 AM

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

Aims to enhance digital-first strategy to strengthen connect with new-age audiences

exchange4media Staff Jul 2, 2020 4:06 PM