Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
According to Sensor Tower, in 2020, the App Store saw 636 publishers reach or exceed $1 million in annual net revenue for the first time and Google Play had 367 such publishers,
The report said that India is the top market by a factor of 5x, surpassing the US in 2018. It is followed by US, Indonesia, Brazil, and China in the pecking order for most downloads by market
A prominent feature both app and portal have is the optimization of the subscription before it is sent to DTH/Cable operator so that subscribers can get the best value for money