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Dhunji S Wadia remembers Arun Nanda’s passion for horses, and how was resourceful and always ready to help
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
Aarti Pahwa Sep 5, 2025 9:25 AM
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Abdul Khan Sep 3, 2025 1:50 PM
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
Aarti Pahwa Sep 3, 2025 1:16 PM
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
e4m Staff Aug 29, 2025 3:37 PM
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Aarti Pahwa Aug 29, 2025 3:10 PM
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
e4m Staff Jul 3, 2025 12:49 PM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:52 PM
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:49 PM
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
e4m Staff Feb 22, 2025 4:27 PM
Kalli Purie has been instrumental in shaping the Group's integrated media strategy
neeraj singh Feb 21, 2025 10:53 AM
Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers
NATIVE CONTENT Dec 27, 2024 9:49 AM
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
Neeraj Singh & sunny Sainy Dec 26, 2024 11:33 AM
Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
Neeraj Singh & sunny Sainy Dec 24, 2024 11:05 AM
'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
NATIVE CONTENT Dec 24, 2024 9:27 AM
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
e4m Staff Dec 23, 2024 10:22 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
e4m Staff Dec 18, 2024 6:18 PM
How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Neeraj Singh & sunny Sainy Nov 30, 2024 1:31 PM
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 4:36 PM
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and more
e4m Staff Nov 25, 2024 4:24 PM
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 10:37 AM
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
Abhijit Avasthi Nov 22, 2024 4:51 PM
Sourav Majumdar has three decades of experience in financial journalism
e4m Staff Nov 14, 2024 8:49 AM
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
e4m Staff Nov 12, 2024 8:21 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
e4m Staff Oct 24, 2024 11:36 AM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
e4m Staff Oct 23, 2024 5:48 PM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
e4m Staff Oct 7, 2024 11:08 AM
