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Chief Minister Siddaramaiah announced this move while presenting the state’s 2026–27 Budget in the Legislative Assembly
Shekhar Swarup will continue as Joint Managing Director while assuming the additional role of CEO
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
Pizza Hut unveils Crafted Flatzz with Shivam Dube, Varun Chakravarthy and Harshit Rana
e4m Staff Feb 27, 2026 11:51 AM
In the message, Singh expressed gratitude for the unwavering support he has received over the years and assured fans that many “unfinished songs” are still in the pipeline
e4m Staff Feb 25, 2026 9:12 PM
Moustache rebrands after ten years, expands into mid-market hotels and boutique luxury stays, targets Rs. 100 crore revenue by FY2027 and plans fifty new properties.
The launch is Harpic’s biggest Innovation in bathroom cleaning in a decade with new campaign ‘Kaisa bhi ho daag, poora bathroom ULTRA saaf’ with Rohit Shetty as new brand ambassador
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
Sam Balsara, Chairman, Madison World, tells Neeta Nair how PMAR 2026 captures India’s digital momentum and AdEx reset
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
e4m Staff Feb 25, 2026 6:02 PM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
The planned action has been described by organisers as an 'all India breakdown', with drivers logging out of their respective platforms for a fixed period during the day
Through in-content advertising, Dhara’s messaging has been subtly and intelligently embedded into storytelling moments on TV, within the content
e4m Staff Jan 28, 2026 1:06 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
e4m Staff Jan 28, 2026 12:59 PM
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 11:02 AM
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
e4m Staff Jan 27, 2026 10:58 AM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
e4m Staff Jan 27, 2026 10:57 AM
The platform recorded 24.51 million unique users worldwide during December 2025
NATIVE CONTENT Jan 22, 2026 12:44 PM
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
e4m Staff Jan 22, 2026 11:43 AM
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
e4m Staff Jan 21, 2026 10:42 AM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 21, 2026 9:53 AM
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
e4m Staff Jan 20, 2026 3:39 PM
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
e4m Staff Jan 20, 2026 2:57 PM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
e4m Staff Jan 20, 2026 2:55 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 3:52 PM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
e4m Staff Jan 19, 2026 11:53 AM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
e4m Staff Jan 16, 2026 12:49 PM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
e4m Staff Jan 16, 2026 12:42 PM
Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
e4m Staff Jan 15, 2026 11:43 AM
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
e4m Staff Jan 15, 2026 11:40 AM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
e4m Staff Jan 15, 2026 11:31 AM
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Aryendra Khan Jan 14, 2026 11:50 AM
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
e4m Staff Jan 14, 2026 11:46 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 11:37 AM
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
e4m Staff Jan 13, 2026 11:42 AM
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
e4m Staff Jan 13, 2026 11:40 AM
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja jain Jan 13, 2026 11:26 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Shantomoy Ray Jan 13, 2026 11:13 AM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Shantanu David Jan 12, 2026 12:41 PM
On the audience front, 2026 is widely seen as a potential inflection point, subject to the rollout of digital broadcasting reforms
Chehneet Kaur Jan 12, 2026 12:35 PM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
e4m Staff Jan 12, 2026 12:15 PM
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
e4m Staff Jan 12, 2026 12:13 PM