astral-adhesives

How SRK's Jawan is winning the brand integration 'jung'

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Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts

exchange4media Staff Sep 7, 2023 9:27 AM

How a functional brief can help agencies nail the creative: Bondtite TVC sets an example

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Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence

Mansi Sharma Feb 24, 2022 8:50 AM

Oyo's Assi Reach Gaye and Dot & Key's Spread the Love among the best ads of the fortnight

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The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed

Mansi Sharma Jan 31, 2022 8:45 AM