More than 100 top marketers and CEOs took the stage to look at how marketing is transitioning into a growth function with CMOs playing business-centric roles
Banerjee, Head-Content, Disney+ Hotstar & HSM Entertainment Network, shed light on Disney Star's ‘Let's Get Healthy’ initiative and the network's endeavours to promote healthy living
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
Vasudevan, GM of the matrimonial website M4Marry by Malayala Manorama, talks about its organic growth, legacy of its mother brand, festive offerings and more