Atomberg partners with Harsha Bhogle in new TVC
The two-film campaign is based on the theme of theme of ‘What a Fan!’
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Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI
The deal will begin in 2024 and will cover all major BCCI events until 2026
Atomberg becomes official partner to BCCI for the national teams' home matches
The association between Atomberg and BCCI will last till June 2026
With cricket on TV, our business has grown 2x, gained disproportionate reach: Arindam Paul
Arindam spoke about how cricket on TV delivered a lower cost of reach than other mediums, gave instant reach build up and significantly drove up brand, business and distribution metrics
Atomberg applauds 'upar waala' in new campaign for fans
The twins Atom and Berg are back in the new campaign, talking about the looks and energy-saving features of Atomberg fans
Atomberg’s DVC for mixer grinder talks about its speed range
The film shows a jugalbandi between a young couple, where the husband shows off his beatboxing moves and the wife replies using her mixer grinder Atomberg MG 1
ET Medialabs bags digital mandate for Atomberg
As per the mandate, ET Medialabs will help the brand to streamline and strategise its digital presence across platforms