Atomberg’s DVC for mixer grinder talks about its speed range
The film shows a jugalbandi between a young couple, where the husband shows off his beatboxing moves and the wife replies using her mixer grinder Atomberg MG 1
Mumbai-based Atomberg Technologies, a fan brand, has forayed into the kitchen appliances category by launching mixer grinder named ‘Atomberg MG 1’. Recently Atomberg launched their first DVC on mixer grinders around their core proposition ‘a range of speeds for a range of foods’.
The ad film shows a jugalbandi between a young couple where the husband shows off his beatboxing moves and the wife replies using her mixer grinder Atomberg MG 1. As the husband's beatboxing intensifies, the wife replies with a higher level of speed on her mixer grinder that shows chopping, slow grinding & heavy- duty grinding, all being done using only one mixer grinder.
Commenting on the brand campaign, Arindam Paul, Chief Business Officer at Atomberg said, "We are delighted to launch our very first Mixer Grinder DVC for all food lovers and enthusiasts. All our product innovations and the belief in challenging the status quo comes from asking this one simple question which is “Why Not” and staying true to the "Why Not" philosophy. With a storyline that is very different from traditional mixer grinder ads, we believe we have created something that should break the clutter. Sometimes, we don't need a lot of words to communicate the USP of the product. And the early trends (view rates, clicks and even purchases), are positive.
