attention

Gen Z is rewriting the rules of attention for advertisers

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As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts

Anuja jain Jan 13, 2026 11:26 AM

‘In times of attention economy, personalised brand communication needs to change’

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At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload

Chehneet Kaur Feb 9, 2024 11:49 AM

Teads announces release of attention metrics in Teads Ad Manager

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The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said

exchange4media Staff Jun 23, 2023 4:00 PM

Teads unveils key learnings on attention measurement across 500+ global campaigns

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Teads Attention Program, approaching its one-year anniversary, fostered insights that spanned 20 countries, 120 advertisers and 2.5B+ impressions measured

exchange4media Staff May 25, 2023 1:09 PM

'Purpose, Platforms, Pop Culture, Partnerships & Performance key to breakthrough content'

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At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce

exchange4media Staff Oct 11, 2021 8:23 AM

‘Attention metrics identify higher-value ad inventory, improve campaign effectiveness'

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Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem

Simran Sabherwal Mar 18, 2021 8:40 AM