By 2026, nearly 90% of online content will be generated by AI: Aurelia Noel At the ongoing Cannes Lions, the Global Head of Innovation and Digital Transformation, dentsu X, had a candid chat with e4m about focusing on digital elevation, using technology and much more Simran Sabherwal Jun 20, 2023 1:44 PM
Aurelia and Alia say ‘be festive ready’ The campaign includes three videos based on festive occasions e4m Desk Aug 20, 2022 7:54 AM
In Aurelia’s campaign, Alia inspires women to be effortlessly themselves The first-ever digital campaign by the ethnic wear brand wants women to feel compliment-ready in any situation e4m Desk Feb 19, 2022 8:30 AM
Aurelia ropes in Alia Bhatt as brand ambassador The actress will collaborate with the Indian ethnic wear brand to promote the range e4m Desk Jul 1, 2021 3:13 PM
Aurelia launches 'Be Your Own Beautiful' campaign with Disha Patani The campaign encourages women to embrace themselves without caring about the pressure to look a certain way e4m Desk Mar 17, 2020 1:39 PM