At the ongoing Cannes Lions, the Global Head of Innovation and Digital Transformation, dentsu X, had a candid chat with e4m about focusing on digital elevation, using technology and much more
The shortlists have been secured in Creative Business Transformation Lions, Creative Effectiveness Lions, Creative Strategy Lions, Film Lions and Mobile Lions
At Cannes Lions 2023, the Global CEO of Wavemaker spoke to e4m’s Simran Sabherwal on what it takes to be the ‘most-wanted agency’, the relationship with clients and more
e4m Editor Naziya Alvi Rahman writes on how PR professionals need to respect the boundaries of journalists and how it should be a give-and-take relationship with realistic expectations