Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal
The campaign aims to build the awareness and reach of Chicco baby moments range
Conceptualised by Leo Burnett, the film aims to instil viewers with a feeling of faith and courage to not only move forward but also to come together for good
The film, conceptualized by FCB Interface, is a series of images that show the world through a baby’s eyes
The video, showcasing the gentle moments between mothers and their babies, was launched on the Best For Baby channel on YouTube as well as on Facebook and Instagram
The two-month-long campaign was carried out in a phased manner where influencers from across social media were roped in
The film is currently live on Huggies’ Facebook page, YouTube page and website
The campaign ran across Facebook, Instagram and other social media platforms