Unibic announces key leadership appointments
While Shailendra Tatia joins as Head of Marketing, Anshumman V Pandita will take over as Head of Retail Business for India
Date-wise News
Viacom18 expands digital portfolio with Voot Select
Voot Select will bring the best of content from Viacom18’s portfolio of channels on the digital platform 24 hours before the episodes debut on TV
iProspect India bags digital marketing mandate for Kotak Life Insurance
iProspect India will handle services like search engine optimisation, search engine marketing, paid social, affiliates and display facilities
Coca-Cola says 'Turn Up Your Day' with new campaign featuring Ranbir Kapoor
Created by McCann World Group, the campaign urges audiences to beat lethargic moments with an ice-cold Coca-Cola
PM Narendra Modi to let 'inspiring women' take control of his social media
After sending the internet into a meltdown over his decision to "quit" social media, PM Modi has finally revealed the reason why
Tata Digital ropes in Sheran Mehra as Chief Brand Officer
Prior to this, Mehra was Executive Director at DBS, leading strategic marketing function
Huggies celebrates Aussie families with new ‘Be Comfortable In Your Skin’ campaign
The film is currently live on Huggies’ Facebook page, YouTube page and website
Prasoon Pandey directs humorous new TVC for CenturyPly
The campaign will also be promoted across multiplexes and will be highly visible on relevant online platforms
Brand safety solutions firm mFilterIt saves advertisers over $30 million in 2019
Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions
PNB Housing Finance Limited awards creative duties to Daiko FHO Communications
Daiko FHO will be responsible for providing creative solutions with a 360-degree approach across mainlines, digital, out-of-home and below-the-line communication channels
Pepsi unveils new TVC featuring brand ambassador Salman Khan
The TVC is an extension of the 'Har Ghoont Mein Swag' campaign and urges people to respect the choices of the younger generation
Aviva launches new Hello, Life. Hello, Aviva campaign
The campaign has been created in partnership with Creativeland and has been rolled out on Facebook, YouTube, Twitter and Instagram, along with OOH and radio
Honda harnesses the power of 6 in campaign for Activa 6G BS-VI
Conceptualised by Dentsu One, the campaign synergizes the 6 key benefits of 6th generation Activa 6G
There’s real internal evolution ongoing at WPP in India: CVL Srinivas
Srinivas also said that WPP’s media market share is close to 50%
Need to bring diversity at workplace to benefit organisations: Sonia Huria, Viacom18
Huria, Head Corporate Marketing, Communication and Sustainability at Viacom18 says women should not be sorry to bring in a fresh perspective to the table
India is our fifth largest market & we expect 2020 also to be a year of growth: Mark Read
In his first press conference ever in India, the WPP CEO also spoke about WPP’s focus on making the company more client-centric
The new Cadbury Chocobakes campaign brings out the ‘Meetha Chuppa Rustom’ in you
Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies
McCann WorldGroup India promotes Jitender Dabas as COO
In his new role, Dabas will report directly to Chairman and CEO Prasoon Joshi
Twitter reacts to PM Narendra Modi quitting social media with #NoModiNoTwitter
Hours after PM Modi left his 53+ million Twitter followers guessing about his social media hiatus, the hashtags #IwillAlsoLeave Twitter and #NoModiNoTwitter started trending
Tecno appoints Infinity Advertising as communications & creative partner
Infinity Advertising will help Tecno in reaching out to a wider customer base
India’s first digital content studio for women’s stories Hip Hip HERray launched
An OTT content development & production boutique, the studio aims to produce short and long-form online series and films, creatively helmed by women storytellers
Dutee Chand stars in SBI Life's campaign that highlights power of family support
‘Apno ki #HimmatWaliSeeti’ campaign highlights that once an individual has ensured a safe future for the family, a little encouragement from loved ones can boost one’s confidence
WPP bags Intel's global creative account
In what is said to be the industry’s biggest creative win in the last few years, other WPP agencies will also be harnessed to support Intel’s global creatives, across all of the tech giant’s verticals
Major broadcasters unveil revised channel rates to comply with TRAI deadline
However, the revised MRP of most channels are not as per TRAI’s Rs 12 limit
Facebook’s first-ever Holi ad campaign splashes the right hues
The campaign has been conceptualized and executed by Taproot Dentsu
MIB gives OTT players 100 days to finalise Code of Conduct
Reports say that Prakash Javadekar, Minister of Information & Broadcasting, met the head honchos of almost every top OTT platform, asking them to set up an adjudicatory body
Programmatic buying makes DOOH more precise, powerful & cost-efficient: Bharat Khatri
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Publicis Groupe India appoints Unny Radhakrishnan as CEO of Digitas
Radhakrishnan will be taking over from Amaresh Godbole who will be moving on to Google
L’Oreal India invites media pitch for an estimated Rs 400 crore account
The pitch has been called for handling the entire ambit of L'Oreal's media services
A look at birthday girl Shraddha Kapoor’s brand endorsements
From Flipkart to Hershey's, the Baagi 3 actress, who turns 32 today, has a motley mix of endorsement deals
Prime Minister Modi to quit social media?
The Prime Minister who has 53.3 million followers on Twitter, has always leveraged social media platforms to build his brand
With highest bid at Rs 15.2 crore, DD cheers robust response to Free Dish e-auction
Bids for second annual e-auction of MPEG-2 slots have been higher than reserved prices for all buckets with News & Current Affairs (Hindi / Punjabi) recording the highest increase of over Rs 5 crore