As the governing body for badminton, BWF oversees events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events
The brand has partnered with Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand
The campaign aims to convey a message about Life Insurance Child Plan
The brand has formed a connect with the badminton champ’s Hyderabad association
At e4m-GroupM Let’s Play: Sports marketing summit, Gopichand sat down for a fireside chat with Sportstar editor Ayon Sengupta
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty to promote digital payments in India
The tournament will be televised on Sony TEN 2 channels between April 29 to May 1