The month-long contest, which concluded recently, saw thousands of young eco-conscious minds lead by example to prove that every step counts when it comes to sustainability
With the aim of building an invested community of over 3.5L students, the brand created multiple touchpoints, including newsletters, LIVE sessions, video content & e-destination with curated content
The channel had roped in Amoghavarsha JS – an award-winning photographer and natural history filmmaker – as judge
Marketing innovations for the Sony BBC Earth’s show include the launch of a fun and experiential AR filter
Presented by Dr Xand Van Tulleken and Psychologist Kimberley Wilson, the 1-hour feature will premier on 13th April
Sony BBC Earth curated a 360° campaign, which was on-air, in-cinema, in print, on-ground, OOH and on digital mediums
The entertainment channel has reached out to over 1 lakh students across 300 schools in Mumbai, Delhi, Bangalore, Chennai and Kolkata
Sony BBC Earth joined hands to manage 4,500kg of waste to make Mood-I India’s first zero waste college festival