According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
The CII–BCG Big Picture 2021 report explores the industry’s recovery after the Covid-19 pandemic's impact and highlights key imperatives for achieving its potential over the next decade