ads
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 22, 2025 10:50 AM
Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year
e4m Staff Dec 27, 2024 11:00 AM
MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation while preserving its print legacy
neeraj singh Dec 27, 2024 9:46 AM
Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers
NATIVE CONTENT Dec 26, 2024 12:37 PM
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
Neeraj Singh & sunny Sainy Dec 26, 2024 11:33 AM
Volvo partners with IPG Mediabrands for global media strategy, marking a major agency change after 25 years
NATIVE CONTENT Dec 24, 2024 9:18 AM
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
Neeraj Singh & sunny Sainy Dec 23, 2024 10:08 AM
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
A P Sriram Dec 19, 2024 1:02 PM
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
Neeraj Singh & sunny Sainy Nov 30, 2024 1:35 PM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 25, 2024 10:52 AM
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
e4m Desk Sep 10, 2024 12:19 PM
Dr Idris Loya lead IDPL vertical & was given additional charge as ZMCL's interim CEO post Abhay Ojha's moving on. Once Karan Abhishek Singh joined as ZMCL CEO, the additional charge was taken away
e4m Staff Sep 10, 2024 12:06 PM
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Aalap Desai Sep 10, 2024 7:54 AM
The agency won 5 golds, 2 silver and 2 bronze metals across categories for its path-breaking work
e4m Staff Aug 23, 2024 10:24 PM
The referenced communication lacked that precision that is reflected in our formal policies and documents,' said Meta in a statement
e4m Staff Aug 23, 2024 1:29 PM
Prior to this, Ashwin Kumar Iyer was with Paytm Ads as Asst. General Manager
e4m Desk Aug 22, 2024 11:27 AM
The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
e4m Staff Aug 20, 2024 8:48 PM
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Kanchan Srivastava Aug 20, 2024 8:44 AM
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
e4m Staff Aug 19, 2024 9:01 AM
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Kanchan Srivastava Aug 16, 2024 8:51 AM
This is in response to the SC's criticism of the government last month for failing to file enough complaints about corporations' deceptive health claims
e4m Staff Aug 12, 2024 2:05 PM
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
e4m Staff Aug 10, 2024 5:51 PM
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Sohini Ganguly Aug 9, 2024 8:51 AM
How brands can maximise impact with the year’s most thrilling cricket lineup
NATIVE CONTENT Aug 6, 2024 10:58 AM
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Chehneet Kaur Aug 5, 2024 9:17 AM
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
The combined company will provide advertisers with unified access to the consumer media experiences, from CTV to online shopping
e4m Staff Aug 2, 2024 12:14 PM
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Chehneet Kaur Jul 25, 2024 8:48 AM
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Kanchan Srivastava Jul 23, 2024 8:53 AM
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Kanchan Srivastava Jul 22, 2024 9:11 AM
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, & more
Simran Sabherwal Jul 16, 2024 9:08 AM
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
e4m Staff Jul 15, 2024 10:01 AM
