At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
The report unravels key consumer trends around how India is consuming content while busting myths and highlighting the growing digital influence driving people’s viewing preferences
The report also highlights an increasing willingness among consumers to pay for premium or exclusive content
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
The CII–BCG Big Picture 2021 report explores the industry’s recovery after the Covid-19 pandemic's impact and highlights key imperatives for achieving its potential over the next decade
The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world
At the e4m Play Streaming Media Conference 2021, Kanchan Samtani, Managing Director and Partner, BCG India, spoke on monetisation options for OTT players in India
Bezbaroowa moves on from Deloitte where he was Director, Marketing, Brand and Communications, India and South Asia.
The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry
According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories
According to a new report by Google and Boston Consulting Group (BCG), the sector is expected to grow at a 25-30% CAGR