At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens

e4m Staff Feb 16, 2024 9:11 AM

The report unravels key consumer trends around how India is consuming content while busting myths and highlighting the growing digital influence driving people’s viewing preferences

exchange4media Staff Mar 29, 2023 3:46 PM

The report also highlights an increasing willingness among consumers to pay for premium or exclusive content

exchange4media Staff Nov 17, 2022 12:20 PM

According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022

exchange4media Staff Jan 4, 2022 8:57 AM

The CII–BCG Big Picture 2021 report explores the industry’s recovery after the Covid-19 pandemic's impact and highlights key imperatives for achieving its potential over the next decade

exchange4media Staff Dec 30, 2021 2:39 PM

The report also highlights how India is emerging as both an investment opportunity and a talent hub for the world

exchange4media Staff Nov 25, 2021 3:18 PM

At the e4m Play Streaming Media Conference 2021, Kanchan Samtani, Managing Director and Partner, BCG India, spoke on monetisation options for OTT players in India

exchange4media Staff May 13, 2021 8:28 AM

Bezbaroowa moves on from Deloitte where he was Director, Marketing, Brand and Communications, India and South Asia.

exchange4media Staff Apr 5, 2021 2:17 PM

The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry

exchange4media Staff Dec 17, 2020 1:24 PM

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

According to a new report by Google and Boston Consulting Group (BCG), the sector is expected to grow at a 25-30% CAGR

exchange4media Staff Jan 28, 2020 3:50 PM