The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019
ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home
The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature
Several restauranters also showed support to save local restaurants and livelihoods of F&B workers during the COVID-19 lockdown