Authors
Payal Gwalani has been a journalist and communications professional for 15 years. Her interests include quizzing, writing poems and getting lost in the Wikipedia rabbit hole. A self-confessed nerd and Bollywood buff, her guilty pleasures include cheese and cheesy reality shows.
e4m takes a walk down the memory lane to recall some of the ad films that would make you miss your friends
Payal Gwalani Aug 5, 2024 11:33 AM
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Payal Gwalani Aug 2, 2024 9:13 AM
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Payal Gwalani Aug 1, 2024 9:16 AM
Marketers need to ride the wave of transition by adapting to emerging technologies like artificial intelligence, virtual reality and augmented reality
Payal Gwalani Jul 31, 2024 3:16 PM
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
Payal Gwalani Jul 30, 2024 9:15 AM
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
Payal Gwalani Jul 27, 2024 8:51 AM
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Payal Gwalani Jul 18, 2024 4:19 PM
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Payal Gwalani Jul 18, 2024 1:37 PM
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Payal Gwalani Jul 18, 2024 9:25 AM
Tushar Goculdas, MD of Underdog Athletics, tells us about the unconventional approach the brand took in crafting the campaign
Payal Gwalani Jul 2, 2024 2:12 PM
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Payal Gwalani Jun 27, 2024 4:00 PM
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
Payal Gwalani Jun 23, 2024 10:00 AM
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Payal Gwalani Jun 17, 2024 8:58 AM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Payal Gwalani Jun 6, 2024 8:40 AM
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Payal Gwalani Jun 5, 2024 2:59 PM
