Payal Gwalani
Special Correspondent
payal.gwalani@exchange4media.com
na
Authors
Payal Gwalani has been a journalist and communications professional for 15 years. Her interests include quizzing, writing poems and getting lost in the Wikipedia rabbit hole. A self-confessed nerd and Bollywood buff, her guilty pleasures include cheese and cheesy reality shows.
When friendship is the basis of your brand story
e4m takes a walk down the memory lane to recall some of the ad films that would make you miss your friends
79% of apps analysed show privacy deception: ASCI-Parallel HQ report
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
ASCI clears Zomato, Swiggy of drip pricing allegations
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Digital advertising beyond 2024: Transcending into tech-driven world of digital marketing
Marketers need to ride the wave of transition by adapting to emerging technologies like artificial intelligence, virtual reality and augmented reality
'Content-first approach has helped Mangaldeep Agarbatti double its e-comm sales'
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
That’s a foul! Olympic campaigns that courted controversies
From Adidas' recent Bella Hadid debacle to Nike's ambush marketing in the 1980s, these Olympic marketing campaigns created news for the wrong reasons
A small agency with the right intent can make it to the big league: tgthr co-founders
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
HDFC Mutual Fund banks on MD’s oft-repeated phrase for new campaign
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Priyanka Chopra birthday: The global brand journey of the Desi Girl
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
Neeraj Chopra's personal motto inspired Under Armour's campaign: Tushar Goculdas
Tushar Goculdas, MD of Underdog Athletics, tells us about the unconventional approach the brand took in crafting the campaign
Pride Month: No rainbow washing, only real engagements
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Awareness & acceptance: The best Pride ads that India has seen
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Dead rats, frozen fingers and crises of confidence: What must a brand do?
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
The man behind many viral ads: Tanmay Bhat turns a year older
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
‘The new-age buyer makes sustainable choices but also lives life to the fullest’
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Don’t claim ‘100% fruit juice’, say ‘reconstituted’ instead: FSSAI to beverage brands
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Did influencers play agents of change this election season?
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Bisleri is making hydration cool: Tushar Malhotra
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets