OMG names Bharat Khatri as Chief Digital Officer, APAC
Khatri was previously the Country Head for Xaxis in India
bharat-khatri
Bharat Khatri bids adieu to Xaxis India after 7+ years
In his role as Country Head, he led client development and oversaw operations and publisher partnership to deliver best-in-class programmatic solutions for brands
The rise and rise of e-comm advertising in India
The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping
OTT and the promise of brand safety
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
Xaxis & Wavemaker’s digital campaign boosts store visits for Nokia smartphones
The campaign raised awareness for Nokia 7.2 and Nokia 6.2 by using proprietary, location-based, intelligence solution and Xaxis Places
Digital audio consumption outpaces ad spends: Xaxis India Audio Playbook
The Playbook finds that India devotes an average of 19.1 hours per week to listen to music
Why brands need to take an ‘omnichannel’ approach to marketing
Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels
Mindshare, Xaxis create first programmatic outdoor airport campaign for Grofers
CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day
NEONS OOH Conference: Digital OOH is the future of the industry: Bharat Khatri, Xaxis
Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'
Programmatic buying makes DOOH more precise, powerful & cost-efficient: Bharat Khatri
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Budget 2020: Advertising industry seeks growth-oriented budget
In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman
NEONS OOH Conference 2020: 2-day convention to witness talks by industry honchos
The tenth edition of the awards will recognise work done in the OOH advertising and digital signage between January and December 2019