Previously, he worked for Travelyaari.com (Mantis Technologies) as its Marketing Head and is the founder of the Bangalore-based Mindscapes Enhance Communications
The agency also won the OOH mandate for Muthoot Forex for the Kochi market
The agency will oversee the brand’s markets in North, West and East regions
The Group won the mandate in a multi-agency pitch process
The agency will be responsible for co-creating the growth roadmap for both businesses in the Indian market
BMeG will be responsible for the end-to-end creation and implementation of the integrated mandate for Super4
Desai will be based out of BMeG’s Mumbai office and report to CEO Anand Charles