black-friday
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
Nilanjana Basu Nov 27, 2023 9:18 AM
Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM
The brand roped in doppelgangers of their key brand ambassadors, staged fictitious pop-ups with tampered branding outside select original stores, and even gave native website a cyber-hacked appearance
exchange4media Staff Nov 25, 2022 2:58 PM
