Virat Kohli sports a black eye after scuffle with PUMA cat
The marketing move is a part of PUMA's Black Friday sale
Date-wise News
ICC World Cup 2023 saw 34% more brands than in 2019
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
Hush Puppies puts up its mascot’s larger-than-life installation
The brand has put up a Basset Hound-themed van circling the streets of Gurugram
DistroTV forges content, distribution partnership with IN10 Media Network
This collaboration brings IN10 Media Network's EPIC and Nazara to DistroTV
22feet Tribal Worldwide ups the BGMI experience
The film conveys how the Royale Pass lets players gain recognition for their unique achievements
Google likely to invest $4 million in Indian AI start-up Corover.ai
Corover is in the process of developing a Large Language Model called BharatGPT
Media.Monks names Matthew Godfrey as EVP, Head of Content – APAC
Godfrey has over 15 years of experience leading innovative businesses in the Asia-Pacific region
News headlines to be back on X: Elon Musk
The tech mogul has not specified when the feature will be reintroduced
BBH India appoints Ashwin Palkar as ECD and Head of Experience
Palkar will report directly to Parikshit Bhattacharya, Chief Creative Officer of BBH India
Unlocking the promise of programmatic for video & CTV buying
Sudipto Das, VP, Advertiser Solutions, APAC PubMatic writes on how advertisers are looking at platforms and partnerships to deliver new value
PepsiCo India likely to appoint George Kovoor as President: Report
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
A colourful Black Friday for Indian brands this year
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
TV News sees slow but sure growth in Q2 albeit muted ad spends
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
The media account shifts that made news in 2023
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more