As per I&B Minister Anurag Thakur, Bureau of Outreach & Communication spent Rs 96.39 cr on 5,608 publications, Rs 8.13 crore on 168 TV channels, and Rs 13.96 crore on 368 radio stations in this period
The bureau spent Rs 62.01 crore on print media including newspapers while Rs 11.17 crore was spent on private cable & satellite channels
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
The guidelines will come into effect from the date of notification by BOC (Bureau of Outreach and Communication) and will supersede all earlier internal guidelines of BOC
The Print Media Advertisement Policy 2020 states that ad distribution that was earlier in rupee terms will now be in terms of space, which has been now increased from 50% to 80% for vernacular dailies