bondtite

How SRK's Jawan is winning the brand integration 'jung'

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Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts

exchange4media Staff Sep 7, 2023 9:27 AM

Bondtite ad for IPL ‘ekdum right’ or complete trite?

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What our experts thought about the adhesive brand's latest spot for IPL

exchange4media Staff Apr 28, 2023 4:21 PM

Bondtite Bonds with Lucknow Super Giants for IPL 2023 campaign

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The campaign features KL Rahul, Deepak Hooda and Nicholas Pooran

exchange4media Staff Apr 24, 2023 2:15 PM

How a functional brief can help agencies nail the creative: Bondtite TVC sets an example

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Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence

Mansi Sharma Feb 24, 2022 8:50 AM