Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
What our experts thought about the adhesive brand's latest spot for IPL
The campaign features KL Rahul, Deepak Hooda and Nicholas Pooran
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence