Jasprit Bumrah turns challenging situation into moment of joy for Boomer Jelly on Top ad
The TVC is conceptualised by DDB Tribal
boomer
Bumrah and Boomer have a spooky encounter in comeback campaign for the bubblegum brand
Fondly referred to as ‘Boom Boom Bumrah’, the pacer shares his unique sobriquet with the tagline for the bubble gum
‘Premium products or higher price points are becoming increasingly important’
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Mars Wrigley launches Boomer campaign with Radhika Madan
The brand will collaborate with 750+ influencers for the campaign
Boomer brings back 'Boom Boom Boomer' tune in new TVCs
DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations
WarnerMedia Entertainment Network makes key appointments to APAC kids content team
Carlene Tan has joined as Director of Original Production and Hoyoung Jung has been elevated to Director, Acquisitions and Co-productions, APAC Kids