Jasprit Bumrah turns challenging situation into moment of joy for Boomer Jelly on Top ad
The TVC is conceptualised by DDB Tribal
Mars Wrigley India's fruity bubblegum brand Boomer has launched Boomer Jelly on Top.
To promote it, Boomer will unveil a TVC featuring pacer Jasprit Bumrah. The TVC will further the brand promoise of "Har Pal Fun Kar".
“The TVC conceptualised by DDB Tribal, ingeniously captures the essence of Boomer Jelly on Top, highlighting the wobbling effect of the jelly as it blends seamlessly with the soft gum. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of Boomer Jelly on Top,” stated a press reelase.
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, expressed his excitement about the new launch, stating, “Since its launch 30 years ago, BOOMER has become synonymous with Bubblegum and Fun. BOOMER®️ Jelly on Top is testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah.”
Iraj Fraz, Creative Head, DDB Tribal said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”
The films are available in 8 languages including Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu & Assamese which will be aired on TV. The film will also be available on digital platforms.
